MARKETING FOR PROFESSIONAL SERVICES

Law firm marketing has to do more than generate attention. It has to build trust.

Your website, content, search presence, email, social media, and other marketing efforts should reinforce the reputation you've built through your legal work. I help law firms determine what is worth doing, where there are opportunities to improve, and how to turn marketing ideas into practical action.

Where I can help

• Marketing strategy and planning
• Website and SEO improvement
• Attorney and practice-area content
• Thought leadership and educational content
• Email marketing and client communications
• Social media strategy and content
• Lead generation and follow-up
• CRM and marketing technology
• Marketing audits and competitive analysis

Whether you need a marketing strategy, help with a specific project, or an experienced person to help you think through your options, I work directly with you to determine what makes sense for your firm.

For accounting firms, expertise is expected. Your marketing needs to show prospective clients why your firm is the right choice.

Whether you focus on tax, accounting, advisory services, or a particular industry, I help you turn your firm's expertise into a clearer market presence. We can look at what you're doing now, identify opportunities, and focus your marketing efforts where they're most likely to make a difference.

Where I can help

• Marketing strategy and planning
• Website and SEO improvement
• Educational and thought leadership content
• Email marketing and client communications
• Social media strategy and content
• Lead generation and follow-up
• CRM and marketing technology
• Marketing audits and competitive analysis
• Campaign planning and execution

Whether you need help developing a marketing direction or simply need someone to get a project moving, I provide practical advice and hands-on support without adding unnecessary complexity.

Your expertise is your product. Your marketing needs to make that expertise visible, credible, and easy for the right prospects to understand.

Consulting firms often have plenty of knowledge but limited time to market it. I help you clarify your positioning, communicate what you do, and build practical marketing efforts that support business development—without turning marketing into another full-time job.

Where I can help

• Marketing strategy and positioning
• Website strategy and improvement
• Thought leadership and content
• SEO and online visibility
• Email marketing
• Social media strategy and content
• Lead magnets and other business-development content
• Lead generation and follow-up
• CRM and marketing technology
• Campaign planning and execution

Whether you're building your practice, entering a new market, or simply want a more consistent approach to marketing, I can help you determine what makes sense and put the right pieces in place.

Not every professional-services business fits neatly into a category.

If your business depends on specialized knowledge, professional expertise, and strong client relationships, the fundamentals are still the same: a clear message, a credible online presence...

I work with professional-services businesses to identify what their marketing needs most, prioritize the opportunities, and provide the strategy and hands-on support to move things forward.

Where I can help

• Marketing strategy and planning
• Positioning and messaging
• Website and SEO improvement
• Content and thought leadership
• Email marketing and communications
• Social media
• Lead generation and follow-up
• CRM and marketing technology
• Campaign planning and execution

If your business is built on what you know and the relationships you build, we can probably find ways to make your marketing work harder for you.