Speaking
Practical Marketing for Professional Services
With 30+ years of marketing experience, I speak to professional-services organizations about practical marketing strategies and what actually works.
Speaking topics: Practical topics designed for professionals
Marketing That Works for Professional Services
What professional-services firms should focus on—and what they can stop wasting time on.
Is Your Website Working for You?
How to turn a professional-services website into a more useful marketing and business-development tool.
Turning Expertise Into Marketing Content
How to turn the knowledge your professionals already have into articles, social posts, emails, and other useful content.
Social Media for Professional Services
How firms can use social media to build visibility and credibility without making it a full-time job.
AI and Marketing: What You Need to Know
Practical ways professional-services firms can use AI in marketing—and where human judgment still matters.
Building a Practical Marketing Strategy
How to decide what marketing your firm actually needs and where to focus limited time and resources.