MARKETING SERVICES FOR PROFESSIONAL SERVICES
Practical marketing strategy, advice, and hands-on support to help your firm make better decisions and get more from its marketing.
MARKETING STRATEGY & ADVISORY
Make better marketing decisions.
Not every marketing tactic is right for every firm. I help you evaluate your options, set priorities, and build a practical marketing plan around what you actually want to accomplish.
- Marketing strategy and planning
- Marketing audits and assessments
- Competitive and market analysis
- Marketing priorities and roadmaps
- Budget and channel recommendations
- Ongoing marketing advice
THOUGHT LEADERSHIP & CONTENT
Turn your expertise into something people can find and understand.
Your firm's knowledge is one of its biggest marketing assets. I help turn that expertise into useful content that builds credibility and gives prospective clients a reason to pay attention.
- Content strategy
- Blog and article development
- Thought leadership
- Website content
- Lead magnets and downloadable resources
- Content calendars
DIGITAL PRESENCE & COMMUNICATIONS
Make it easier for the right people to find you—and take the next step.
Your website and digital channels should work together. I help improve the places where prospective clients encounter your firm and the communications that keep you connected with them.
- Website strategy and improvement
- SEO
- Email marketing
- Social media
- Landing pages
- Digital advertising
- Analytics and performance measurement
MARKETING TECHNOLOGY & SYSTEMS
Use technology to make marketing easier—not more complicated.
The right technology can save time and improve follow-up. The wrong technology creates more work. I help you choose, set up, and use systems that fit the way your firm actually operates.
- CRM strategy and selection
- CRM setup and implementation
- Email marketing platforms
- Marketing automation
- Lead capture and follow-up
- Technology evaluations
- Connecting marketing tools and systems